Privacy statement Senft

Using the internet goes hand in hand with exchanging information. After all, without this exchange you would not be able to visit our website. You can think of the data that you enter yourself when you subscribe to a newsletter, or the IP data that your computer, tablet or smartphone must share with websites in order to be able to establish a connection at all. Although this exchange of information is therefore intertwined with the essence of the internet, it is of course nice to know how that information is handled and what it is used for.
Senft has therefore drawn up a privacy statement. In this you can read which data you exchange when you visit our site and how it is used by us to improve your experience as a visitor.

What data do we process?
Senft can process personal data about you because you use the services of Senft, and/or because you provide it to Senft yourself when filling in a contact form on the website. Senft may, among other things, process the following personal data:

• Your first and last name
• Your address details
• Your phone number
• Your email address
• Information about the properties of the device you use to visit the website, such as information about the type of web browser, operating system, IP address and display settings
• Data related to your visit to our website
Why do we need this data?

Senft processes your personal data in order to be able to contact you by telephone if you so request, and/or to be able to contact you in writing (by e-mail and/or by post) if you cannot be reached by telephone.
In addition, Senft can use your personal data in the context of the execution of a contract for services concluded with you, usually consisting of the services offered via the website.
How long do we keep this data?

Senft does not store your personal data longer than is strictly necessary to achieve the purposes for which your data is collected. We keep personal data as long as you are a customer, continue to show interest in our services or that we are legally obliged to keep your personal data. Your data will not be kept for longer than one year if no agreement is concluded with you.
Will your data be shared with others?

Senft will only provide your personal data to third parties if this is necessary for the execution of an agreement with you, or to comply with a legal obligation.
If you place an order, only the personal data necessary for the execution of the agreement will be passed on to payment service providers and delivery services.

Marketing parties and technical service providers
We engage marketing parties to support us in optimizing our website and the associated services. These marketing parties have access to anonymized data from one or more web analytics services used on the website. In the context of technical support in the event of problems on the website, we can also give certain parties access to the system in which personal data can be viewed that the visitor fills in, such as contact forms or order forms. These parties are obliged to maintain confidentiality and treat your personal data confidentially.

Hosting parties
This website is hosted by a third party. The servers are located in Ireland and our hosting party ensures a level of protection that complies with European laws and regulations. Our hosting party is ISO 9001 and ISO 27001 certified, which means that it meets high quality and security standards for servers. We do not grant access to your personal data to hosting parties.

Mapping website visits
General visitor data is kept on the Senft website, including the IP address of your computer and the time of retrieval and data that your browser sends. This data can be used for analyzes of visit and click behavior on the website. Senft uses this information to improve the functioning of the website. This data is anonymized as much as possible and is not provided to third parties.

Google Analytics

Senft uses Google Analytics for our legitimate interest to track how users use our website and how effective Senft's AdWords ads are on Google search result pages. Cookies from Google Analytics are placed via our website as part of this “Analytics” service.

Google may provide this information to third parties if Google is legally obliged to do so, or insofar as these third parties process the information on behalf of Google. Senft has no influence on this.
Senft has concluded a processing agreement with Google. We have not given Google permission to use Analytics information obtained through Senft for other Google services. The information that Google collects is anonymized as much as possible. The last octet of your IP address will be anonymized if you have not given permission for the processing of your data for statistical purposes.

The data collected by Google is stored on servers in the United States. Google is affiliated with the Privacy Shield program of the US Department of Commerce. This means that an appropriate level of protection for the processing of any personal data is guaranteed. For more information, see the Google Analytics Privacy Policy.

Senft uses Hotjar to track and analyze how users use our website. Hotjar is a service that helps us better understand how visitors experience our website. We use this to keep track of how much time visitors spend on the website, which pages they visit, where they click on the page, how far they scroll and the mouse activity of the visitor. Hotjar also collects the following information from visitors: the device type (desktop, tablet or mobile phone), the screen resolution, the web browser and the operating system. We use this information to make it easier to analyze the data collected by Hotjar. Information entered by the user (example: contact forms) is not collected or stored by Hotjar. All characters entered are automatically replaced by an asterisk (*) to protect your privacy.

We may use Hotjar for online questionnaires about the use of our website. If you qualify, a Hotjar Feedback label will appear where you can provide feedback about our website if you wish. We will only use the information you provide here to analyze the use of our website and to improve our website.
Hotjar uses cookies to indicate, for example, whether a visitor should be included in a sample. Most of these cookies remain valid for 1 year and are then automatically deleted. If you do not want to accept these cookies, you can adjust this in your cookie settings.

The data collected by Hotjar is stored on servers in Malta. Malta belongs to the European Economic Area (EEA). The processing of your data by Hotjar remains within the EU, with Hotjar ensuring a level of protection that complies with European laws and regulations. For more information, see Hotjar's Cookie Policy.

We use remarketing with Google AdWords, LinkedIn and Facebook in our advertisements. You can be selected for this if you have given permission for the processing of your data for marketing purposes. Remarketing means that our advertisements are shown to you on other websites based on the information about your previous visit(s) to our website.

Google, LinkedIn and Facebook are based in the United States. These companies are affiliated with the Privacy Shield program of the US Department of Commerce. This means that an appropriate level of protection for the processing of any personal data is guaranteed. For more information, see Google's advertising settings and LinkedIn and Facebook's cookie policies.

Senft uses SalesFeed to recognize companies from which our website is visited. This information gives us insight into how our website is used by different companies. SalesFeed only recognizes companies and not people. SalesFeed does not place commercial third party cookies or tracking cookies. Functional first party cookies are placed during the session to give a session ID to the visit. If we have an A/B test performed via SalesFeed, cookies are also placed to control this functionality during the session. These cookies are deleted after the session ends or after 30 minutes of inactivity.

Google Maps
Senft uses the Google Maps API to display a map of the area where we are located. For this functionality, Google places a PREF cookie in which the zoom level, the chosen language and the region are stored. This cookie does not store any personal data.


Senft offers a newsletter with which we want to inform interested parties about news in the field of sun protection and our products and services. We only add your email address to the list of subscribers with your explicit permission. The subscriber file of the newsletter is not provided to third parties.

We use MailChimp for the newsletter. MailChimp is based in the United States and is affiliated with the Privacy Shield program of the United States Department of Commerce. This means that an appropriate level of protection for the processing of any personal data is guaranteed.
With every e-mail, a single pixel gif (web beacon) keeps track of whether the recipient has opened the e-mail and whether certain links in the e-mail have been clicked. In addition, we record their e-mail address, IP address and the date and time of all our subscribers when they open an e-mail or click on a link in the newsletter. We use this information for our legitimate interest to research and analyze how our email campaigns are performing and how we can improve them. At the bottom of every mailing you will find the option to change your details and preferences or to unsubscribe. For more information, see MailChimp's privacy and cookie policy.

We only process your personal data that you provide to us in the context of an application for processing your application. We store the data of applicants for a maximum of 1 year after the end of the recruitment and selection procedure.

Information about cookies
Cookies are small text files that are placed on the computer or all other peripherals of the user when visiting a website. The information stored therein can be sent back to our servers on a subsequent visit. More information about the cookies we use can be found in the cookie statement.

Delete cookies
You can disable or delete cookies via the settings of your web browser. Information about enabling, disabling or deleting cookies can be found using the Help function of your web browser.

View, modify or delete data

You have the right to view and have your personal data corrected, restricted or deleted. If you have provided us with personal data that we process fully automatically and whose processing is based on a consent or an agreement, you also have the right to receive this personal data in digital format if it does not concern anonymous or pseudonymised data. You can send a request for inspection, correction, limitation or removal to

To prevent misuse, we may ask you to prove your identity. If you want to view personal data that is linked to a cookie, you must send a copy of the relevant cookie with your request. You can find these in your browser settings.

You have the right to object to the processing of your personal data if it is processed in the performance of a task carried out in the public interest or to pursue our legitimate interests. You can also object at any time to the use of your data for direct marketing purposes, including profiling related to direct marketing.

If you object to the use of your personal data for digital marketing purposes, we will always honor this objection. We will then no longer use your personal data for direct marketing purposes. If you object to other forms of processing of your personal data, we will assess whether we can meet this objection. We will again weigh up interests. If this consideration is in your favour, we will stop processing your personal data.

Authority for Personal Data
We are happy to help you if you have any questions or complaints about the processing of your personal data. For this you can contact us via one of the contact options at the bottom of this privacy and cookie statement. If you nevertheless cannot resolve it together with us, you also have the right under privacy legislation to file a complaint with a supervisory authority. In the Netherlands this is the Dutch Data Protection Authority.

Adjust privacy and cookie statement

Senft reserves the right to amend this statement. The latest version will be published on this website.

Senft takes the protection of your data seriously and takes appropriate measures to prevent misuse, loss, unauthorized access, unwanted disclosure and unauthorized modification. The Senft website uses a reliable SSL Certificate to ensure that your personal data does not fall into the wrong hands.
If you have the impression that your data is not properly secured or there are indications of misuse, or if you would like more information about personal data collected by Senft, please contact Senft at is a Senft website. Senft can be reached as follows:

Postal address: Nassaulaan 70-76, 2011 PE, Haarlem
Business address: Nassaulaan 70-76, 2011 PE, Haarlem
Chamber of Commerce registration number: 54280249
Phone: T 023 – 531 00 40
E-mail address:

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